Qatar Airways customers can now access over 6,000 digital publications through the carrier’s inflight entertainment app, thanks to a new partnership with Pressreader.
Users of the Oryx One IFE app can input their Booking Reference Number (PNR) into the Newstand section of the app, and from there select the publications they want to download.
The service is available from three days before departure up to seven days after their flight, and downloaded content will stay in users’ digital library for as long as they have the app installed.
Qatar Airways says that the initiative will help it reduce newspaper and magazine waste on the ground and inflight by over 1,000 tonnes each year.
The carrier also highlighted that “unlike other airline digital offerings, passengers will not need to leave Oryx One or download any additional apps to access the content at any point”.
Commenting on the news Qatar Airways Group Chief Executive Akbar Al Baker, said:
“Our partnership with Pressreader not only offers a Covid-safe, contactless entertainment option to further enhance our passenger’s on-board experience, it also supports our commitment to environmental sustainability, which continues to be a key focus for the airline.”
Rival Gulf carrier Etihad Airways also launched a trial with Pressreader in late 2020.