Etihad Airways has launched a new trial with digital newspaper and magazine app Pressreader, allowing customers to download publications before their flight.

The initiative gives passengers access to over 7,000 titles from 120 countries, from 30 hours before departure.

Customers can download unlimited publications, either by opening the Etihad Airways app or by clicking on the Pressreader link in their check-in reminder email. A selection of titles will also be available on Etihad’s IFE system inflight.

Once downloaded the publications are free to keep.

British Airways trialled Pressreader back in 2018, and according to its website continues to offer the service.

Etihad’s trial follows the removal of physical publications from airport lounges and aircraft cabins by many airlines due to the Covid-19 pandemic.

Commenting on the news Terry Daly, executive director Guest Experience, Brand and Marketing, Etihad Aviation Group, said:

“As part of our commitment to reducing the spread of Covid-19, we removed high-touch surfaces including printed newspapers and magazines from the customer journey and enhanced the experience by partnering with Pressreader.

“To encourage a contactless experience, this new partnership gives our guests choice and convenience to download as many digital publications as they would like, before their flight, to read at home, across our lounges, at the airport or during their flight.”