Luxury office brand Pavilion has announced plans for a new private members’ club in London’s Knightsbridge.
The group has established ‘business members’ clubs’ in Kensington and the City of London, but said that the new venue would see it “expand into a social offering”.
The six-floor property next to the Mandarin Oriental Hyde Park served as the Danish Club from the 1920s until the 1990s, since when it has been run as luxury serviced offices by Pavilion. The building has been undergoing renovations since 2019, and will reopen as Pavilion Knightsbridge in May.
Pavilion said that the new offering “is based around a social meets substance concept where likeminded people will come together to connect, learn, work, socialise and enjoy events, talks and parties”.
Facilities will include a private members’ club, co-working space, a terrace with views of Hyde Park, and a bar with an all day dining menu created by “ a top UK chef”. The property interiors have been created by Russell Sage Studio, which has brought its “eclectic and laid-back style to the venue”.
Membership costs from £150 per month, with 24/7 access, and private offices from £2,200 per month.
Commenting on the news Harry Hunt, director of Pavilion, said:
“We are excited to be able to deliver a new breed of members club for people who are looking to enjoy both a casual, yet sophisticated environment nestled in the heart of London.
“With the evolution of remote working and working from home, Pavilion Knightsbridge will provide people with the perfect space to enjoy from day to night.”
London’s private members’ club scene has seen a wave of new openings and refurbishments over the last five-ten years – for a look at some of the options in the capital (published back in 2015), see:
