Country house hotel Beaverbrook is to open its first outpost in London, housed within two Georgian townhouses on Sloane Street.
A partnership with property manager, investor and developer Cadogan – which owns 93 acres of Chelsea and Kensington – will see a 14-suite boutique hotel open in summer 2021 opposite Cadogan Place Gardens.
The suites will be styled and named after “celebrated and well-loved London theatres”, and the property will also feature a 60-cover contemporary Japanese restaurant and bar, the interiors of which will be inspired by 19th century artist Kokusai.
It will be Cadogan’s fourth hotel collaboration, alongside 11 Cadogan Gardens, which joined luxury hotel and restaurant collection Relais and Chateaux in 2019, the Belmond Cadogan Hotel, which reopened after a multi-million pound renovation project last year, and the forthcoming Costes Hotel at One Sloane Square.
Commenting on the news Hugh Seaborn, CEO of Cadogan, said:
“We are delighted to be working in partnership with Beaverbrook, having selected them to operate this exciting hospitality opportunity on Sloane Street. We are convinced that they share our enthusiasm for creating a truly exceptional destination on this internationally famous street, known as one of the finest luxury fashion shopping streets in the world.
“We are working closely with Beaverbrook to create a timeless, English luxury hotel and restaurant in the heart of Chelsea to further expand the hotel, food and drink offering in the area, all of which contribute to the rich tapestry of uses that make this such a compelling destination.
“We look forward to delivering a luxury retreat which forms part of our wider vision for Sloane Street, ensuring it remains one of the most exclusive and luxurious shopping streets in the world.”
