Tourism boards across the globe are leaving no stone unturned in ensuring safe tourism for when the world opens up again. One amongst these is Tourism Authority of Thailand (TAT) which is collaborating with the Ministry of Tourism and Sports, Ministry of Public Health and the Association of Tourism and related businesses such as spa, recreational activities, transportation, attractions, theatre and cinema to set up the Amazing Thailand Safety and Health Administration (SHA).

SHA is a new web project by the Tourism Authority of Thailand that certifies and confirms the readiness of travel suppliers to provide safe services. Visit

The project is developed under a collaboration between TAT and the public and private sector partners including the Ministry of Public Health, Ministry of Tourism and Sports, Thailand Convention and Exhibition Bureau, Board of Trade of Thailand, Federation of Thai Spa and Wellness Association, Thai Retailers Association, Thai Hotels Association, Association of Domestic Travel, Thai Amusement and Leisure Park Association, Thai Restaurant Association, Thai Spa Association, Thai Boats Association, and Event Management Association.

Business Traveller India speaks to Cholada Siddhivarn, director, Tourism Authority of Thailand, Mumbai office about SHA, safety measures taken on domestic flights and the Indian market.

She is hopeful that India will bounce back no sooner once the travel opens up again.