The National Restaurant Association of India (NRAI) that represents over five lakh food and beverage outlets says that the industry has been one of the worst-hit sectors with more than 70 lakh people looking at a bleak future.
Therefore, members of NRAI like Gauri Devidayal, partner, Food Matters India and co-founder of The Table, Colaba believe that by developing an alternative digital platform, restaurants will be able to take full ownership of their business and incur each benefit coming out of it.
From food delivery, online ordering to contactless dining options and loyalty programmes, NRAI executives are focusing on creating a one-stop solution for food ordering and delivery.
Managing committee member of NRAI, Thomas Fenn says that this will be an alternative technology solution to sustain their business in the post-Covid-19 world.
He says, “The focus is on easy reconciliation, transparent pricing, cheaper delivery and protection of customer data. The solution will be driven by customer loyalty, omnichannel online sales, integrated payment gateways, and digitised delivery logistics. They are even exploring to leverage social media platforms like WhatsApp, Facebook, and Instagram to reach out to customers.”
The objective, however, is to create a ‘digital dining’ experience that will make the customers feel safe.
Anurag Katriar, president of NRAI and CEO and executive director of deGustibus Hospitality adds, “For this, we have tied up with one of the largest players in this sphere and have already drawn out our blueprint, and work is going on at a good pace. We will be in a position to launch this in a few months.”
