Hotel group Accor has partnered with Visa to offer a card for its loyalty programme members.
‘ALL – Accor Live Limitless’ was unveiled as the new Accor loyalty scheme last year.
The new co-branded ALL Visa card will be usable for all purchases where Visa is accepted.
It will offer members the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Accor will now collaborate with Visa’s partner financial institutions and banks across Europe, North and South America, the Middle East and Asia Pacific to issue the card.
The French hotel group says it wants to “engage customers beyond their stay via industry-leading benefits and innovative digital, mobile-first experiences”.
Accor’s brand portfolio includes Sofitel, Fairmont, Raffles, Pullman, Swissotel, Movenpick, Novotel, Adagio, Mercure, Ibis and Hotel F1.
Sébastien Bazin, Accor CEO, said:
“Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card.
“This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.
“The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.”
Al Kelly, Visa CEO, added:
“We are delighted to partner with Accor and support the introduction of a new customer loyalty program.
“Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences.
“I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities.
“This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.”
