French hotel group Accor has launched the first property under its new sustainability-oriented brand Greet.
The 52-room Greet Hotel Beaune in Burgundy offers a restaurant, outdoor pool, large garden and games room.
Accor says Greet properties will be “community-based, responsible and non-standardised,” and will allow hotels that join the brand to retain an individual identity.
Common features will be a Greet logo in communal areas, a large table for groups, and at least a fifth of rooms offering space for four to six people.
Hotels will also be encouraged to use second-hand objects and decorations, and source items from sustainable suppliers.
Accor says upcoming Greet properties will be in Marseille, Lyon, Paris, Saint-Witz, Rennes, Bourges and St-Germain-en-Laye.
It aims to open 300 Greet hotels by 2030.
Accor has 36 different brands, ranging from the upscale Raffles and Fairmont to the budget Ibis and HotelF1.
It is set two debut two lifestyle brands in the UK next year, Tribe and Jo and Joe (styled JO&JOE). This month it opened its first Mama Shelter hotel in London.
Accor CEO Sebastien Bazin is bullish on the value of offering a variety of brands, describing them as a group of friends each offering a different quality, and recently telling Business Traveller he could see the group having up to 50.
This year Accor is moving its loyalty programme Le Club Accorhotels under a new platform called Accor Live Limitless.
The group is also looking to grow in the co-working space market with its brand Wojo, and Airbnb-style home rentals with website Onefinestay.
