Radisson Hotel Group has launched its new multi-brand and mobile-first global website, RadissonHotels.com. for all Radisson Rewards members. Simultaneously, the brand has also launched the Radisson Hotels app, which will be effective from end of July.
The enhanced website allows guests and loyalty members to conveniently choose and book from the hospitality brand’s portfolio of over 1,100 hotels worldwide. The new platform covers seven brands of the Radisson Group – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn and Suites by Radisson, as well as the art’otel brand managed by our strategic partner PPHE Hotel Group.
Through RadissonHotels.com and the Radisson Hotels app, new and existing loyalty members can earn, view and redeem points.
Eric De Neef, executive vice president and global chief commercial officer for Radisson Hotel Group, said, “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value.”
The launch of RadissonHotels.com and the Radisson Hotels App further strengthen’s Radisson Group’s digital segment in addition to playing a key role in the brand’s five-year operating plan.