Radisson Hotel Group (RHG), formerly Carlson Rezidor Hotel Group, aims to double its total number of rooms across the Asia-Pacific region, with China, Southeast Asia and Australasia in particular focus.
Currently, the group has approximately 18,000 hotel rooms in Asia-Pacific across about 200 properties, but is “looking to more than double this number in the mid-term” with the addition of a further 20,000 rooms.
Much of this development is expected to take place in China, where the group aims to triple its presence over the coming five years with expansions into tier two and tier three cities. According to RHG, price-conscious, mid-scale travel is a growing trend within China’s domestic travel market.
RHG also has its eyes elsewhere in the region, particularly in emerging markets and gateway cities. Thailand, Indonesia, Vietnam, Japan and Australasia have been singled out as particularly promising destinations for all of the company’s brands.
The group’s aggressive expansion plans form part of its five-year plan, which also included the company’s rebranding to the new Radisson Hotel Group Name.
Along with the company itself, RHG also rebranded its loyalty programme, Club Carlson, into the new Radisson Rewards. A notable difference with the revamped rewards programme is that thresholds for each of the four tiers – Club, Silver, Gold and Platinum – have been reduced, making it easier for members to attain and maintain status.
The group also plans to replace its Quorvus Collection with a new Radisson Collection in June 2018, which will be positioned as a “premium collection” of hotels.