Japan’s Prince Hotels is preparing to open the first property under its new brand The Prince Akatoki in London later this year.
Scheduled for a September launch, the 82-room hotel will be located near Marble Arch station in the former Arch London hotel.
The group said it is carrying out a “full transformation” in order to provide “luxury services with Japanese hospitality.”
Design will be minimalist and aim to promote “mindfulness and tranquillity.”
The Prince Akatoki brand was unveiled last year and was described as a five-star Japanese fusion brand.
The hotel will be operated by Prince Hotels subsidiary Staywell Holdings.
Masahiko Koyama, president of Prince Hotels, commented: “This new global brand name bares our flagship brand ‘The Prince’ … and aims to raise awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan.
“Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning, and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business.”
The second Prince Akatoki will be a 275-room property in Guangzhou.
Prince Hotels has a portfolio of more than 75 properties and has previously outlined plans to grow its brands across Asia-Pacific, Europe and North America.