London’s The Bloomsbury to unveil refurbishment

12 Sep 2017 by Mark Caswell
The Bloomsbury

The Bloomsbury hotel in London is nearing the completion of the final phase of an extensive renovation programme, with revamped public spaces set to be unveiled in November.

The Doyle Collection property – housed with a grade II listed building on Russell Street – is collaborating with the Martin Brudnizki Design Studio, to redesign the reception area, lounge and new bar the Coral Room.

The hotel’s original entrance on the side of the property has been restored and will feature a new glazed canopy, leading to the reception area which incorporates a Lutyens-inspired guest-only Living Room with fireplace, which the group says “will feel more akin to a private home than a traditional hotel”.

The Bloomsbury

The new Coral Room bar will be located with a double height space at the front of the property, and will retain the original paneled walls, as well as featuring five bespoke Murano glass chandeliers, original artwork by British illustrator Luke Edward Hall, and a Calacatta marble-topped bar.

The latest renovation works follow the launch of the hotel’s Dalloway Terrace restaurant and The Bloomsbury Club Bar last year.

The Bloomsbury’s sister London property The Kensington was relaunched in 2016, with refurbished guest rooms, a new bar and redesigned restaurant.

Commenting on the refurbishment works Patrick King, The Doyle Collection’s CEO said that “Having evaluated the kind of spaces that our customers like to use and live in, we are creating a hotel with a private club like feel – informal yet luxurious, with the highest quality materials and design”.

The hotel is also keen to highlight the arrival of Crossrail to the area in 2018, as well as the refurbishment of the nearby British Museum by the end of next year.

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