Travellers can expect to find higher prices and more company at US hotels this summer, according to the annual Adobe US Travel Report, an analysis of more than 16 billion visits to travel, airline, hotel, car-rental, and cruise websites.
Overall summer travel spending is up 7 per cent through to mid-June, according to Adobe’s analysis, beating the company’s prediction of 5.1 per cent growth for summer 2017.
Online hotel booking have increased 10.9 per cent from 2016, compared to Adobe’s prediction of 7.8 per cent. Online flight bookings, while rising 2.8 per cent, fell short of the predicted 3.5 per cent.
Air fares on domestic US flights increased 4.2 per cent from May 2016 to May 2017, Adobe reported, while prices for international flights rose 6.3 per cent year-over-year. Hotel prices rose 3.1 per cent domestically and a negligible 0.4 per cent internationally.
Business travellers who have flexibility in their travel plans can lower their costs by booking travel on Wednesdays, when flights cost 5.5 per cent less this summer than last.
Conversely, flights on Fridays, Sundays, and Mondays are 6.5 per cent more expensive, on average, than they were last summer, the report noted.
As usual, Independence Day, Memorial Day, and Labour Day will be the busiest travel windows this summer, Adobe said. The most popular destination for the upcoming July 4 weekend is Chicago, according to Adobe’s online data, followed by New York, Orlando, Las Vegas, and Los Angeles.