Regional Hong Kong carrier Dragonair officially completed the transition to its new identity Cathay Dragon on November 21.
The rebrand of Cathay Pacific’s sister airline, first announced back in January, aims to “provide customers with a more seamless travel experience across the airlines’ respective regional and international networks”.
In particular, the aim is to appeal to “the increasingly large number of passengers from mainland China who seek the convenience and assurance of an internationally recognised premium airline with global connectivity”.
At the unveiling ceremony Cathay Dragon CEO Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts, enabling us to become stronger and thrive in this intensely competitive industry.”
Celebrations were also carried out at Hong Kong International Airport. Local celebrity Nicholas Tse joined cabin crew and ground staff to welcome passengers with cookies from “Chef Nic’s Cookie Cha Chaan Teng” range, which will be available on Cathay Dragon flights for a promotional period.
Throughout the year, passengers have gradually witnessed the transition take place. Most notably, the introduction of the new Cathay Dragon livery, which saw the dragon symbol replaced by the Cathay Pacific “brushwing” logo in red.
Passengers can look forward to a more unified brand experience, from interiors and in-flight services such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme.
In addition, the G16 lounge in Hong Kong, which is currently undergoing renovation, will reopen as a group lounge in 2017.