Cathay and Dragonair integrate mobile apps to Passbook

8 Nov 2013 by Clement Huang

Cathay Pacific (CX) and Dragonair (KA) have integrated their iOS mobile apps with Apple’s Passbook service, allowing passengers to store their boarding passes in their mobile devices.

The service has taken over a year to be implemented, considering that Apple introduced the Passbook app alongside its 2012 mobile operating system, iOS 6.

Other carriers that have already integrated their apps into Passbook include Air China, British Airways, Qantas and United.

Passbook allows CX and KA passengers to store any number of mobile boarding passes directly into the app, meaning that they do not need to have actual printed copies of their tickets.

Upon arrival at the airport, passengers can use their phones as a means of proceeding through immigration, security and the boarding gate (at select airports). Passbook also stores barcodes of each boarding pass, meaning that airline personnel can "scan" them directly through the iOS device.

Passbook integration also means that the service can take advantage of the location and time-aware functions offered by iOS devices, which means the mobile boarding-passes will "pop up" automatically at the right time.

Passengers will see their boarding passes appear on their mobile device's "lock screen" when they are near the airport, or closer to the time of departure. The boarding pass can then be opened up with a simple swipe on the notification alert, meaning that passengers would not need to scrabble around to find their e-tickets via SMS or email.

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Clement Huang

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