Heathrow Express unveils £16 million rebrand

Heathrow Express has unveiled a new-look brand which will be put in place before the Olympics this summer.

The train service which links Heathrow and Paddington in central London is spending £16 million on its new brand which includes refurbished train carriages and new staff uniforms (see below). The ticket offices at Heathrow and Paddington will also be revamped in the new corporate colours.

Heathrow Express has been operating for 15 years and is owned by the airport’s operator BAA.

The enhanced train interiors in first class have been designed by Tangerine, which was the company behind British Airways’ first flat-bed seat.

The operator said the new first class layout “reflects an airline with a row of four seats, two seats on either side separated by an aisle in the middle facing either forward or rearward direction of travel”.

Keith Greenfield, Heathrow Express’ managing director, said: “There will be individual seats for privacy in First Class – they will be larger and more comfortable.

“In Express Class, we will be offering passengers the ability to download, email and recharge their portable devices. We will also be offering widescreen TVs offering flight departure and airport information.

“The changes will take place as London prepares to welcome the world for the Olympic Games.”

The roll-out will be introduced in stages with the new train due to be unveiled on April 26 and staff will begin wearing the company’s new uniforms in July.

For more information visit heathrowexpress.com.

Report by Rob Gill


1
Shares
Share with your friends










Submit

  • JordanD

    Errm … were Monarch having a suit sale?

  • Ozavanti

    No wonder they have been striking – ewwww!

  • edi-traveller

    So is that a fancy way of saying that first class is now 2×2 rather than 1×2……?

  • seanyjmuclhr

    Guys, it’s a 15 minute train journey, who cares what the staff look like? Or whether the TVs are big enough? I’d be far more interested if they actually made the journey affordable and not the rip-off that it continues to be.

  • AsiaPacific

    seanyjmuclhr – agree entirely… all a bit superfluous on a 15 min journey… speed, punctuality and price… is all that matters in my mind…

  • davidbell

    It’s actually a 25 minute journey, it happens every 15 minutes. But yes, I can’t see the point of spending extra for a seat for such a short journey time, regardless of the staff’s uniform.

  • TerryMcManus24

    Looks like somebody has chucked a bucket of yellow paint over the….wot a mess

  • Seasons

    “it’s a 15 minute train journey, who cares what the staff look like?”

    Bet you wouldn’t be saying that if they weren’t clothed at all!

    But I do agree, the price is a rip-off.

  • theworldtraveller

    If they charged a flat £5 each way, it would make more money than the current rip off fares . I would travel on it then, at the moment why waste your money.

    ..but this is BAA, they are not great at running an airport (snow, bad weather, long taxi times on most flights etc) that is cost efficient, so why not do the same with the train!

  • SteveTaylor1

    2+1 becomes 2+2 in first class AND none of the models in the photo actually work on Heathrow Express – BAA, what the hell are you trying to do with this piece of propoganda?

  • nick50000

    that uniform is disgusting!

    ” the new first class layout ‘reflects an airline with a row of four seats, two seats on either side separated by an aisle in the middle facing either forward or rearward direction of travel’ ” – isn’t this just the current standard class?

  • RichardBarr

    So short a journey that if you must go first class, you have a serious ego problem.

    In any case, the Heathrow connect is a much better value if you have an extra 15 minutes to travel.

  • Conductor

    As Pam Ann would say…. Vile

  • excessbaggage

    Davidbell – Heathrow Express advertises the journey as being 15 minutes to T1-3, 21 minutes to T5, and 25 minutes to T4.

  • seanyjmuclhr

    @seasons – if they weren’t clothed at all, then I wouldn’t mind paying the exorbitant fares to ride this service. Until then, I will take other means of transport to LHR.

    Only in the UK and its messed-up rail system can so much be charged for such a short train ride. RIdiculous.