Heathrow Express has unveiled a new-look brand which will be put in place before the Olympics this summer.
The train service which links Heathrow and Paddington in central London is spending £16 million on its new brand which includes refurbished train carriages and new staff uniforms (see below). The ticket offices at Heathrow and Paddington will also be revamped in the new corporate colours.
Heathrow Express has been operating for 15 years and is owned by the airport’s operator BAA.
The enhanced train interiors in first class have been designed by Tangerine, which was the company behind British Airways’ first flat-bed seat.
The operator said the new first class layout “reflects an airline with a row of four seats, two seats on either side separated by an aisle in the middle facing either forward or rearward direction of travel”.
Keith Greenfield, Heathrow Express’ managing director, said: “There will be individual seats for privacy in First Class – they will be larger and more comfortable.
“In Express Class, we will be offering passengers the ability to download, email and recharge their portable devices. We will also be offering widescreen TVs offering flight departure and airport information.
“The changes will take place as London prepares to welcome the world for the Olympic Games.”
The roll-out will be introduced in stages with the new train due to be unveiled on April 26 and staff will begin wearing the company’s new uniforms in July.
For more information visit heathrowexpress.com.
Report by Rob Gill