Pullman to make Japan debut

13 Jun 2017 by Craig Bright

Accorhotels plans to debut its Pullman brand of hotels in Japan in autumn 2018 when it aims to open its new Pullman Tokyo Tamachi as part of the MSB Tamachi mixed-use complex. The new Pullman would join Accorhotels’ portfolio of 12 properties across Tokyo, Osaka, Kyoto, Sapporo and Okinawa.

Positioned as a business and leisure hotel, the 143-room Pullman Tokyo Tamachi is connected to the JR Tamachi Station, and approximately 30 minutes from Haneda International Airport.

“The opening of Pullman Tokyo Tamachi marks an exciting step in developing more upscale and luxury hotels in Japan to meet the growing demand of cosmopolitan travellers who appreciate innovative design and wellness in the travel scene,” said Accorhotels’ vice president for Japan, Eric D’Ignazio. “The global nomad is Pullman’s representation of the new generation of travellers and business leaders who fully and naturally blend work and leisure.”

Details of the facilities at the new Tokyo property are slim, though Pullman is marketed as a brand aimed at “hyper-connected travellers” offering them “contemporary design and energising culinary concepts”.

Accorhotels’ debut of its Pullman brand in the country is the latest in a string of expansions and entrances to the Japanese market by numerous hotel groups. This year alone, Marriott aims to open a total of five properties in the country under its Marriott Hotels brand, on top of the debut of its Moxy Hotels brand in Japan in the second half of 2017 with properties in Tokyo and Osaka.

Meanwhile, Thai hotel group Dusit International entered into a strategic partnership with Colours International in March to form a new Dusit Colours joint venture, with the aim of developing new Dusit-branded properties across Japan.

“Japan keeps attracting more and more international travellers, with historically high growth rate recorded in the beginning of 2017,” said Accorhotels COO for Upper Southeast and Northeast Asia, Patrick Basset. “The increasing inbound market, especially from Korea and other Asian countries (China, Taiwan, Indonesia, Vietnam) is on a continuous positive trend, which will be amplified as the country will benefit from the worldwide attention with the upcoming 2020 Summer Olympic Games.”

Pullman Hotels and Resorts has 117 properties in its portfolio in 33 countries worldwide.

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