AccorHotels launches ibis Styles Reading Centre

Ibis Styles Reading Centre - room

AccorHotels launches ibis Styles Reading Centre

The hotel’s design is heavily influenced by Indian culture

ibis Styles, AccorHotels’ economy brand, has launched a new property in the riverside town of Reading in southern England — ibis Styles Reading Centre.

Interiors of the 3-star property are heavily influenced by India’s vibrancy and diversity, such as “the pulsating energy of the cities and spice markets, while providing guests with the tranquillity of serene beaches and backwaters”.

The lobby and other public areas of ibis Styles Reading Centre are dressed in earthy colours that are quintessential to India. The country’s iconic sites and features are portrayed in photographs and paintings placed around the property. These include Taj Mahal, River Ganges and Khari Baoli to name a few.

Each of the 97 rooms include a 32-inch flat screen TV, work desk, tea and coffee making facilities, free wifi and a shower. They’re decorated in splashes of bright colours and receive plenty of natural light through large windows.

Breakfast is served each morning at the hotel’s only restaurant. It is closed for lunch, but offers coffee and dinner on all days of the week. The bar offers a variety of drinks including cocktails. There is a “hospitality zone” that is open round the clock and serves free tea and coffee at all times.

There are no meeting rooms on the property, but guests can pay for the printing and photocopying facilities.

The 100 per cent no smoking hotel is a two-minute walk from the train station, and is within close proximity to The Oracle Shopping Centre, Reading Abbey Ruins, the Reading Museum and the River Thames.

James Wheatcroft, VP marketing budget and economy brands at AccorHotels UK, says, “With style and comfort at its core, ibis Styles Reading Centre reinforces our position as the benchmark of the economy segment. The hotel’s artistic storytelling, gives our guests a unique experience and an ultimate base to explore Reading and its surroundings.”

ibis.com

Ibis opens two new hotels in Asia

Ibis Saigon Airport bar

Accorhotels has opened the Ibis Bangkok Impact hotel in Thailand and Ibis Saigon Airport hotel in Vietnam.

The new property in the Land of Smiles adds 587 rooms to the nearby 380-room Novotel. There are 18 storeys offering 475 twin rooms and 112 king rooms, 54 of which will be interconnecting rooms. Each room is equipped with a 32-inch flat-screen LED TV and tea and coffee making facilities.

The hotel is located next to the Impact Muang Thong Thani commercial complex consisting of an arena, convention centre and exhibition halls.

The area will soon welcome the new Metropolitan Rapid Transit Pink Line and is a 30-minute drive from downtown Bangkok. The property is also a 15-minute drive from Don Mueang International Airport or a one-hour drive from Suvarnabhumi International Airport

Leisure options due to arrive soon include a water park, go-kart track, shopping centres, beach club and marina.

Highlights of the hotel include a spacious lobby area and 500-seat Taste Restaurant, offering hot and cold dishes, healthy meal options, local specialties, pastries, coffee and tea. A 24-hour Ibis café & bar is available for guests to enjoy drinks or snacks, while the Ibis web corner offers wifi access and a digital jukebox.

Patrick Basset, chief operating officer of Accorhotels, upper southeast and northeast Asia, said: “The city presents international event planners with countless opportunities for unique functions that combine value and flexibility with Thailand’s distinctive culture and hospitality. The new Ibis Bangkok Impact not only puts Asia’s second-largest exhibition and convention venue on our guests’ doorstep, but the entire city at their fingertips, which we believe will attract even more visitors.”

 

Ibis Saigon Airport is another property opened this month. It is located near the Tan Son Nhat International Airport, a five-minute walking distance from the domestic and international terminals.

 

The property offers 282 rooms, including studios, and one- and two-bedroom serviced apartments equipped with kitchenettes. All rooms are soundproofed and offered with the signature “sweet Bed by Ibis” and blackout curtains.

 

F&B outlets include all-day-dining restaurant Oopen, offering a global cuisine with buffet and a la carte options. The rooftop bar The Hub highlights views of the aircraft landing and takeoffs, and serves a range of fusion dishes with a wide selection of beers and cocktails from noon to 1am.

 

Themed events and meeting packages are available for conferences, team-building activities and corporate functions in the grand ballroom, which can be divided into three smaller function rooms and a meeting room. Other facilities include a gym, swimming pool and sauna rooms.

 

Basset added: “Ibis Saigon Airport is well positioned, given its location and dynamic offerings, for the anticipated continued economic and tourism growth in Vietnam.”

 

accorhotels.com

Ho Chi Minh City gets new Ibis airport hotel

Ibis Saigon Airport Lobby

Travellers to Ho Chi Minh City will now be able to make use of a new ibis airport hotel located about five minutes from Tan Son Nhat International Airport. The ibis Saigon Airport hotel is approximately six kilometres from the city centre and provides a mix of 282 rooms and 65 studio, one- and two-bedroom serviced apartments.

Looking at some of the rooms’ key features, it is clear the new property is prioritising undisturbed rest for its guests. Rooms are soundproofed and have blackout curtains, while the brand’s ‘Sweet Bed by ibis’ offering is provided in each room.

According to Patrick Basset, COO of Accorhotels Upper Southeast and Northeast Asia, the opening of the hotel follows growing interest in Vietnam, which welcomed 10 million international guests last year. “ibis Saigon Airport is well positioned, given its location and dynamic offerings, for the anticipated continued economic and tourism growth in Vietnam,” said Basset.

The hotel is the brand’s second property in the country, with Accor set to open 12 additional properties across various brands in Vietnam within the next two years.

Outside of its room offerings, the ibis Saigon Airport will include a gym, swimming pool and sauna rooms. On the F&B front, an all-day dining restaurant with buffet and a la carte options, along with a rooftop bar will be available.

“The only rooftop bar in Tan Binh district, The Hub offers what I like to call ‘postmodern soul food’ – classic comfort food with a local touch – and an enticing selection of beers and signature cocktails,” said the hotel’s general manager, Oreste Traetto.

An opening promotion of 1.28 million dong (US$56) per night for a standard room with airport transfers is currently being offered until March 31.

accorhotels.com

ibis Styles launches in India

AccorHotels ibis Styles Goa Calangute

AccorHotels’ ibis Styles property has made its debut in India today, in Goa.

The low-scale ibis Styles Goa Calangute is located within walking distance from Tivai beach, and popular restaurants and bars. The interiors are influenced by Goa’s Portuguese heritage, which have been given a contemporary twist.

All 197 Deluxe rooms face the pool and have a private balcony. They include a work desk, minibar,  free water bottles, 32-inch LED HD TV, coffee machine and rain showers. Wifi is free to all guests.

ibis Styles Goa Calangute has one bar and restaurant each. The all-day Spice It is a multi-cuisine restaurant with buffet breakfast and a la carte option for the other meals. Hub is the lobby-level bar that serves wines, cocktails and snacks.

There are also three meeting rooms, one business centre and a fitness centre on the property.

Jean-Michel Cassé, the senior vice president — operations at AccorHotels India, says, “The opening of the ibis Styles Goa Calangute marks a strategic growth milestone for the group as we now have 43 hotels operating across a well-rounded portfolio of ten distinct brands in the country. Not only are we excited to introduce the ibis Styles brand to our guests in India, but we are also proud to share that we are now the largest hotel operator in Goa with a growing collection of midscale and in-demand economy brands presence.”

To celebrate its first property India, ibis Styles Goa Calangute is offering a 50 per cent off on the second room to families with kids who have booked a deluxe room night stay with breakfast for two. The offer expires on December 15, 2016.

ibis.com/Calangute 

 

AccorHotels’ ibis Styles property has made its debut in India today, in Goa.

The low-scale ibis Styles Goa Calangute is located within walking distance from Tivai beach, and popular restaurants and bars. The interiors are influenced by Goa’s Portuguese heritage, which have been given a contemporary twist.

All 197 Deluxe rooms face the pool and have a private balcony. They include a work desk, minibar,  free water bottles, 32-inch LED HD TV, coffee machine and rain showers. Wifi is free to all guests.

ibis Styles Goa Calangute has one bar and restaurant each. The all-day Spice It is a multi-cuisine restaurant with buffet breakfast and a la carte option for the other meals. Hub is the lobby-level bar that serves wines, cocktails and snacks.

There are also three meeting rooms, one business centre and a fitness centre on the property.

Jean-Michel Cassé, the senior vice president — operations at AccorHotels India, says, “The opening of the ibis Styles Goa Calangute marks a strategic growth milestone for the group as we now have 43 hotels operating across a well-rounded portfolio of ten distinct brands in the country. Not only are we excited to introduce the ibis Styles brand to our guests in India, but we are also proud to share that we are now the largest hotel operator in Goa with a growing collection of midscale and in-demand economy brands presence.”

To celebrate its first property India, ibis Styles Goa Calangute is offering a 50 per cent off on the second room to families with kids who have booked a deluxe room night stay with breakfast for two. The offer expires on December 15, 2016.

ibis.com/Calangute

Accor opens two new Ibis hotels in South Korea

Accor ibis Ambassador Busan Haeundae

Accor Ambassador Korea has partnered with Capstone Asset Management and Dongnam Holdings to launch Ibis Ambassador Seoul Dongdaemum and Ibis Ambassador Busan Haeundae.

The opening of the two new budget hotels extends the number of Accor properties in South Korea to 19. The company expects its network to grow to 27 hotels by the end of 2019.

Ibis Ambassador Seoul Dongdaemun is located near to popular attractions such as Jung-Gu and Gwangjang markets. The Euljiro 4-ga subway station is also situated nearby and the hotel is a 10-minute walk from Dongdaemun Design Plaza.

The hotel features 242 guestrooms that have been outfitted with the brand’s signature Ibis Sweet Bed, mini-refrigerator, rain shower and complimentary wifi. Two F&B outlets are also located onsite – Oopen (all-day dining) and Grab & Go Bar (drinks).

Rounding things up are two function rooms that can accommodate up to 70 people.

Meanwhile, the 237-room Ibis Ambassador Busan Haeundae is a six-minute walk from Haeundae beach, itself located close to the subway station and Busan Exhibition and Convention Centre.

Facilities include Ibis Kitchen, an F&B outlet serving popular Mexican dishes, as well as a bar, spa and fitness centre. The hotel is also home to two flexible meeting spaces that can accommodate up to 180 people in a theatre-style configuration and 120 guests for corporate events.

“The ibis brand was first introduced to South Korea 10 years ago, the dual openings of ibis Ambassador Seoul Dongdaemun and ibis Busan Haeundae will give corporate and leisure guests added hotel choices when they travel to the country,” said Patrick Basset, chief operating officer of Accorhotels, Upper Southeast and Northeast Asia.

For more information, visit accorhotels.com

Clement Huang

Accor unveils “Sweet Bed by Ibis”

The new Ibis family of brands is nearing the completion of its revamp in the UK, with all rooms benefitting from a brand new bed.

Accor says is “the first time a hotel group has designed an entire bed”.

Last year the French hotel group unveiled plans for a revamp of its three economy hotel brands under the Ibis umbrella, with Ibis Styles becoming the new name for its All Seasons brand, and Ibis Budget the new branding for Etap Hotels.

The revamp is seeing signage and public areas being overhauled, as well as a new “Sweet Bed by Ibis” offering being introduced at all properties under the Ibis branding.

Accor says that a recent survey shows that around 70 per cent of guests rank comfortable beds as “the single most important factor when they choose an economy hotel”, and to this end the group consulted a team including sociologists and doctors to create a brand new bed from scratch.

The Sweet Bed by Ibis features a 7cm topper, which Karelle Lamouche, marketing director of Accor UK and Ireland said would “normally be associated with a luxury brand”.

The bed will be adapted to suit different geographical markets and cultures, and in the UK will be reserved for the Ibis family brand properties only, although in other markets the bed may be used in other Accor brands.

By the end of October, 66,000 of the new beds will have been introduced at Ibis properties worldwide, with over 100,000 set to be renewed by 2013.

Accor also said that by the end of October nearly 90 per cent of its UK Ibis family hotels will have seen their visual identities and banners changed to the new branding, and by the end of this year all Ibis properties worldwide will have benefitted from the revamp.

To coincide with the overhaul of Accor’s economy portfolio, the group will launch a new site at ibis.com later this month, where guests will be able to book rooms at Ibis, Ibis Styles and Ibis Budget properties in one place.

But Lamouche stressed that while the Accor was bringing three separate brands under the Ibis umbrella, it was not merging the brands – “each one will still have its own DNA”.

Accor will also embark on a worldwide advertising campaign for the Ibis brand, kicking off on October 3 and including TV, print and online ads in the UK.

For more information visit accor.com, ibis.com.

Report by Mark Caswell

Ibis accelerates ‘megabrand’ revamp

Accor is pushing on with a programme of transforming the design and comfort of every hotel under its new economy hotel ‘megabrand,’ which will convert Etap to Ibis Budget and All Seasons to Ibis Styles (see online news September 13, 2011).

Accor’s CEO Denis Hennequin plans to renovate 30-40 Ibis family hotels a week, in what he says is “probably the most ambitious project ever in the economy sector”.

A major shakeup of the company was decided only four months ago, with what Accor says was the simple decision to bring these three brands under the Ibis name and to bring a sense of “modernity, simplicity and well-being” to all the hotels under the Ibis umbrella.

Usually the renovation of public spaces takes six weeks but Accor believes that it has been able to slash this in half by pre-printing and manufacturing panels and furniture. Accor hopes to have 50 hotels completely renovated by the year-end and over 50 per cent of the entire network by the end of 2013, with the Budget brand alone being targeted at nearer 80 per cent. This includes the visual identity, bedding comfort and the most challenging aspect, the refurbishing of communal areas.

The new Kitchen at Ibis pilot property Port d’Italie, Paris

The first step will be to revamp the visual identity of all three brands. “It had aged, the signage, the typography,” says Gregoire Champetier, global chief marketing officer for Accor. The logo remains the Ibis pillow, with Ibis coloured red, Styles green and Budget blue.

Champetier continued that functionality and price were no longer sufficient for customers and that the idea of well-being, pleasure and design previously associated with upscale brands has been challenged as of late. He quoted the example of Ikea as ushering in this change in consumer expectations with its mix of low-cost functionality with pleasing aesthetics. He also spoke of reliable free wifi as a “default” requirement for all guests, even in the economy sector.

Accor says that franchisees have been positive about the changes and will “roll up their sleeves” to help implement and also challenge the widespread changes being planned.

Key brand Ibis will benefit from new look communal areas with large interactive screens behind reception, a proliferation of wood fittings – which give a more natural feel – and a mixture of seating allowing guests to treat the area more like a lounge and socialise. The bar will take up a central role in the space and free wifi will be available in these areas. One of the first hotels to get the new look will be the Ibis London Excel.

Entry-point economy brand Ibis Budget, of which Accor has 500 properties and charges fares around 25 per cent lower than Ibis, has also received a facelift. Bedding comfort is to be improved and communal areas are to be completely overhauled to better reflect the new Ibis style.

With the Ibis Styles brand, Accor wants to give local designers and franchisees more freedom in terms of design. Each hotel should fit the Ibis blueprint but there is also scope for innovative design and fittings, allowing the brand to be unique in every property. This is while maintaining a level of consistency of service across the brand, with free wifi and breakfast, and keeping prices in the economy bracket. This can be seen in the Berlin property (above) and the upcoming Ibis Styles London Croydon, due to open in August.

Accor currently has 172 Styles hotels and hopes to extend the brand now that it has broken free from the unsuccessful All Seasons name, specifically in Poland, Mexico and China where future developments are planned.

Accor has earmarked €150 million in addition to its annual budget of roughly €100 million for the renovation of Ibis hotels, with Hennequin expecting a direct Return on Investment (ROI) benefit of around 20 per cent.

For more information visit accorhotels.com

Report by Scott Carey

Ibis to add Shepherd’s Bush property

Accor is to open an Ibis hotel housed within a converted office block at the West 12 shopping centre, located next to London’s Shepherd’s Bush underground station.

The four-storey, 128-room property is part of a “major transformation” of West 12, which will also see shops at the front of the centre refurbished.

The hotel will be one of the first in the UK to bear the new Ibis branding (see online news September 13, 2011), and will feature “a contemporary design, including a bar”.

The property is set to open this year, with Accor’s managing director UK and Ireland Thomas Dubaere calling it “an important opening in an important year”.

Situated on Shepherd’s Bush Green, West 12 features nearly 300,000 square feet of retail and leisure space, including a 12-screen cinema, a Fitness First gym, and a Morrisons supermarket.

The shopping centre is located opposite Shepherd’s Bush underground station, connected to both the Central line and London Overground network.

For more information visit accorhotels.com, west12shopping.co.uk.

Report by Mark Caswell