The Mira Hong Kong, based in Tsim Sha Tsui, and sister property Mira Moon Hotel in Causeway Bay, are now part of the Starwood Preferred Guest (SPG) programme.

SPG members staying at either property will benefit from SPG benefits including: best rate guarantee and complimentary upgrade to next room category (subject to availability).

“Partnering with SPG is a significant milestone for the Mira Hotel Collection. Having a presence throughout Starwood’s distribution channels will enhance our hotels’ global reach, strengthen awareness and as such ultimately increase demand,” said Kenneth Sorensen, head of hotels and serviced apartments, Miramar Group.

Sorensen revealed that the hotel experienced a dramatic surge in bookings overnight as a direct impact of the new partnership.

“We are delighted to offer existing and new SPG members two new exciting hotels in Hong Kong in which to earn and redeem points, and the only SPG hotel with a central location on Hong Kong Island, close to the Hong Kong Convention and Exhibition Centre, Pacific Place and the bustling Causeway Bay.”,,