Iberia unveils new branding
Published: 15/10/2013 - Filed under: News »
Iberia has unveiled its new brand image and logo, which will be rolled out across the airline from the end of November.
The new branding features the familiar red and orange colours of the previous logo, with the carrier's IB IATA code letters transformed into a more stylised tailfin shape.
Unveiling the new image, BA's sister carrier released the following explanation of the changes:
"Taking its inspiration from Spanish culture and its influence in the world, the new image is intended to convey an expressive, life-affirming and up-to-date message, reflecting the profound changes underway at Iberia.
"The red and yellow of the Spanish flag remain prominent, with a starring role for red as [the] symbol of Spain’s vitality, expressiveness, and art, and of the Spanish character. The design of the company’s IB code letters denotes agility, liveliness, and comfort."
The new designs will be rolled out across the airline over the next few months, with the first aircraft featuring the new livery (the carrier's fifth Airbus A330) being unveiled in mid-November.
According to the carrier "Iberia’s new image both symbolises and contributes its own momentum to the transformation plan, which aims at reshaping the company into a strong, modern, competitive and trend-setting airline. The launch of the new logo and livery is timed to coincide with the first fruits of these efforts."
superchris - 15/10/2013 14:17
Same marketing firm as BA me thinks.
The place is falling apart, strikes and millions of Euro losses. Time to pay a marketing firm a stack of cash to re-brand. Lovely.
GBAirways - 15/10/2013 14:26
I think its great, moves IB more into 21st century.
AP_Traveller - 15/10/2013 14:42
What a waste for so much money to be spent at a time when the carrier is going further and further into the red (or should that be red and orange) daily.
joeash8 - 15/10/2013 19:28
Still it's a step up from the attempt made by Thomas Cook.
alexpo1 - 15/10/2013 19:33
Looks good. I don't know where the 'orange' comes from?...'gualdo' is either yellow or golden as in 'la bandera roja y gualda'.
JoePatroni - 29/10/2013 00:18
Yet another classic livery replaced by some bland white fuselage and a low cost style design that a 5 year old could have easily done. I am actually growing to like the new AA scheme which is smart when you see a lineup of them at LHR or JFK, but somehow don't see this one making the same impact. How much did the toxic midget pay the design house for this?? Too much is my guess.....
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