Cathay Pacific has unveiled the new livery that will be rolled out to all aircraft in the next five years.
The main changes can be seen on the nose, fuselage and tail of the aircraft: The “brushwing” at the nose has increased in size and been freed from the green band that used to surround the nose. The name of Cathay Pacific has been moved above the windows, and the tail showcases the “brushwing” against an all-green background.
CX new sleeker livery
Current livery
The new look is a continuation of the airline’s brand identity refresh, which started last year (see here).
CX chief executive Ivan Chu said: “The livery is a vital part of our brand image - a symbol of the company’s values displayed on our most important physical asset. The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touch down in our network of destinations around the world,”
“Creating a new livery is much more than a cosmetic exercise. This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific. It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”
The new A350 series will be the first fleet to display the new livery, while the other 150-odd aircraft in the fleet will be repainted over the next five years.
For more information, visit cathaypacific.com
Valerian Ho
