Hilton Worldwide will open a Conrad hotel in San Luis Potosi next year.
The 135-room Conrad San Luis Potosi will be a new-build property and the luxury brand's first in Mexico.
Due to open in mid-2016, it will be located close to the city's convention centre.
The nine-storey "steel building with glass curtain wall" will feature a restaurant, bar, outdoor swimming pool and fitness centre. Facilities will also include 930 sqm of flexible meeting space.
John TA Vanderslice, global head of Conrad Hotels & Resorts, said: "The Conrad brand has seen exceptional growth in cities worldwide, attaining a portfolio of 24 properties across five continents.
"San Luis Potosi is a sought-after destination which is experiencing tremendous economic growth."
Last week, Hilton announced it will open a Conrad hotel in Shenzhen (see news, August 7).
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