Accor 'rebrands' as Accorhotels

8 Jun 2015 by GrahamSmith

Accor has rebranded as Accorhotels.

The French group has made the change in order to tie in its name with that of its website,

A statement said: "The new identity features a more statutory logo containing deep blue typography. This new logo continues to showcase the group's symbol — the single, emblematic honey-colored bernache goose. This migratory bird is the brand and mobile app icon."

Chairman and CEO Sébastien Bazin said: "Accor becomes Accorhotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost."

Accor Hotels has also launched a new version of its mobile app that unites all the group's brands in one place.

Last month, Accorhotels announced plans to open a Mercure property in Derby and an Ibis Styles hotel in Leeds (see news, May 24).

Graham Smith

Loading comments...
Business Traveller October 2019 edition
Business Traveller October 2019 edition
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below