Etihad Guest Gold and Platinum members can now access a dedicated Twitter account to receive prioritised service.
The loyalty programme has started using the social media platform to provide live feedback to top tier member queries and requests.
The new priority account guarantees a five-minute response time and provides round-the-clock service in English and Arabic.
Etihad has stated that Gold and Platinum members can also receive privileged content, tailored news and offers directly through the dedicated channel.
To join, members should first email firstname.lastname@example.org and attach a copy of their Etihad Guest card, along with their place of birth, post code and personal Twitter user name. Upon verification, members will receive an invite to follow @EtihadPremium on Twitter.
Elizabeth Selby, Etihad's head of social media, said: "The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits.
"It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations."
Earlier this year, Etihad added a payment currency conversion feature to its Etihad Guest membership card (see news, February 6).