Delta has partnered with New York-based designer Zac Posen, to create new uniforms for ground and cabin staff.
Posen will design the new uniforms for the US carrier’s flight attendants and customer service staff, as well as advising on a project for new uniforms for Delta’s ramp and ground support employees, and for Delta Cargo and Delta TechOps staff.
The carrier said that Posen’s brand of “American modern glamour pairs well with Delta’s brand attitudes”, and senior vice president marketing Tim Mapes added that the airline “looks forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year”.
Posen’s designs have been worn by high profile celebrities including Uma Thurman, Gwyneth Paltrow and Michelle Obama, and he is also a judge on US reality TV series Project Runway.
Those keen to see the new uniforms have a while to wait though, as the collection is not expected to debut until early 2018.
Last year Delta’s joint venture partner Virgin Atlantic (Delta owns a 49 per cent share in the UK carrier) unveiled new uniforms designed by British fashion designer Vivienne Westwood (see news July 2014).
Mark Caswell
