Lufthansa has upgraded its Miles & More frequent flyer programme by offering status customers extra benefits, including lounge vouchers and eVouchers for upgrades.
Known as "Miles & More Selections", the new component is designed to make flying with participating airlines more attractive for passengers, even once they have attained a given status, and to reward them for continued loyalty. In particular, the concept celebrates members that have reached certain milestones.
There are three tiers available in the Miles & More programme. Members who receive 35,000 status miles, or 30 scheduled flights, attain Frequent Traveller status, while those who clock up 100,000 status miles per year earn Senator status. The top level is the HON Circle status and this requires members to accrue 600,000 HON Circle miles in two successive calendar years. The status is valid for two years.
Select benefits are available for each status. For example, all Frequent Traveller status customers can get Lufthansa WorldShop discount vouchers worth up to €100 (US$128), or vouchers to visit a Lufthansa business or senator lounge. Senators and HON Circle members will also be able to receive electronic vouchers entitling them to upgrade to the next highest travel class.
To get the extra benefits, Frequent Travellers have to attain 50,000 Select Miles, while Senator and HON Circle members have to collect 125,000 and 650,000 respectively.
In order to enjoy the benefits, members have to reach certain milestones. Select Miles are credited for flights in all travel classes with Lufthansa and its Miles & More airline partners. For each Status Mile, travellers will receive one Select Mile plus a 25 per cent executive bonus. Both Status Miles and Select Miles reset at the start of each calendar year.
For more information, visit lufthansa.com
Clement Huang
