Monarch Airlines is introducing non-reclining seating across its fleet.
The new ergonomic seats feature a thinner design, resulting in more legroom for passengers.
The airline, which unveiled its new-look cabin yesterday, claims its move away from reclining seats is based on customer feedback.
And, in an industry first, Monarch has installed mobile/tablet holders in the space where IFE screens normally sit (see above image), enabling passengers to comfortably watch their own devices.
Tim Williamson, Monarch's director of customer experience and marketing, said: "Our new ergonomic seats have been designed with our customers' needs in the forefront of our minds.
"The new non-reclining design gives our customers far more 'living space' than traditional seats, without the fear of the person in front impinging on their personal space.
"We noted from customer feedback that seat storage is particularly important. The new seats offer more flexibility than traditional 'pockets', using the concept of the bungee cord the storage area can now comfortably fit water bottles, jackets and even kids' toys.
"The innovative tablet holder also enables our customers to create their own personal in-flight entertainment system."