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Starwood launches Friends of Four Points promotion

17 Jul 2012 by ScottCarey7

Starwood Hotels and Resorts Four Points brand is offering all guests checking in before the end of September a free perk.

During the three month promotion all guests checking in between Monday and Thursday at any of the Four Points hotels globally will receive a Friends of Four Points “token”.

The token will be valid for one of four perks, including a buy-one-get-one-free “Best Brew” as part of Four Points’ craft beer programme. Other offers include a free dessert, free specialty coffee or a free starter.

Guests can redeem their token during their current stay or during a future stay at a Four Points hotel through to the end of year.

Brian McGuinness, senior vice president for specialty select brands at Starwood commented, “This new initiative reinforces the fact that we see our guests as ‘Friends of Four Points’ and that we’ll do everything we can to make them comfortable on the road.”

The brand is kicking off the promotion with a Friends of Four Points Global Scavenger Hunt. A series of five oversized Friends of Four Points tokens will be hidden at different hotels across the globe, with clues posted daily on the brand’s Facebook tab at facebook.com/fourpoints. The first person to find the token at each location will win a three-day trip to any Four Points hotel around the world, including complimentary airfare, hotel stay and spending money.

Four Points is also hosting a launch event called “worldwide wake-up call” on Wednesday, July 18 which offers anyone who stops into a Four Points hotel with a free cup of coffee.

For more information visit fourpoints.com/friends.

Report by Scott Carey

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