News

BA launches interactive Olympics ad

19 Jun 2012 by BusinessTraveller

BA has launched its latest advert celebrating the London 2012 Olympic Games, showing a B777 taxiing through the streets of London from Heathrow to the Olympic Stadium.

The aircraft is shown passing London landmarks including Trafalgar Square, Big Ben and the Shard, ending up in the Olympic Park, all to a soundtrack of The Clash’s London’s Calling.

The advert will air on TV later today, but it has already launched on social media channels including You Tube and Facebook.

In an innovative move, those watching on Facebook or at taxi.ba.com can enter their post code, and see images of their streets added into the advert.

Visit ba.com.

What do you think of the new advert? Join in the discussion on our forum.

Loading comments...
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below
Polls