Best Western International has unveiled its first Best Western Plus branded property in Asia-Pacific – the Best Western Plus @ 20 Sukhumvit, Bangkok.
The new product tier is designed to fit between the mid-scale Best Western brand and the upscale Best Western Premier (see previous coverage of this here). According to Glenn de Souza, Best Western vice-president of operations Asia, this is a "premium economy" brand, “positioned toward a growing segment of trendy yet value-conscious travellers who are increasingly sophisticated.”
The 78-room Best Western Plus @ 20 Sukhumvit is located in the CBD of Bangkok, on Sukhumvit Road close to the high-end Emporium shopping mall and the Sukhumvit MRT station.
The value-for-money concept is seen in the hotel’s modern design and state-of-the-art in-room facilities, such as a 32-inch flatscreen TV, iPod docking station and free access to wifi internet. Other facilities include a rooftop Jacuzzi and two F&B outlets.
In addition to the opening of this new property, the hotel chain is also offering members of its Best Western Rewards loyalty programme a US$50 travel card, which can be used as cash, under the "Jump Start to Summer" promotion. Guests will receive the gift card after three separate stays, qualified by check-in and check-out, at any Best Western property worldwide between April 17 and June 5, 2011. The card can then be used to pay for stays on or before November 1, 2011.
For more information, visit www.bestwestern.com