Eagle-eyed travellers on Virgin's new Manchester-Las Vegas route may have noticed female staff have replaced their black shoes with patent leather red alternatives, prompted by the success of the carrier’s recent ad campaigns.
Virgin Atlantic’s “Your airline’s either got it or it hasn’t” campaign debuted in the UK in October last year (see online news October 1, 2010), and features stewardesses wearing the red shoes, and a soundtrack of Muses’s cover of the Nina Simone hit Feeling Good.
According to Virgin the new shoes come in two versions – the three-inch Dorothy, and the two-inch Dotty, and have been launched in the week that Virgin took delivery of its first A330 aircraft fitted with a brand new IFE system (see online news April 2).
The first staff to wear the new shoes were on board the carrier’s inaugural flight from Manchester to Las Vegas which launched on Sunday, a twice-weekly service complimenting its existing daily flights to Sin City from London Gatwick.
All female uniformed staff will be issued with the shoes over the next few months, and according to Director of product and service Dee Cooper the airline has also launched a three-year project to design a new uniform for staff.
For more information visit virginatlantic.com.
