Eurostar launches Standard Premier class

28 Apr 2010 by BusinessTraveller

The international rail operator is replacing its current Leisure Select class with a Standard Premier offering designed to appeal to “price-sensitive business travellers”.
The new “mid-class” will broadly offer the same benefits as the Leisure Select, such as premium seating, complimentary magazines and a light meal, but will have “more semi-flexible price points than Leisure Select”, and crucially will appeal to business travellers whose travel policies precluded them from travelling in a class containing the name “Leisure”.
Eurostar says that the change “comes as a result of extensive customer feedback and market research and sees Eurostar’s class offerings move towards a more intuitive structure with Standard Premier perfectly complementing the existing Business Premier and Standard classes”.
Benefits such as lounge access and ten-minute express check-in will still be reserved for Business Premier ticket holders, or those with sufficient status within the Eurostar Frequent Traveller programme.
Tickets for the new class will go on sale in May, for travel from the start of September. Standard Premier tickets will start from £189, compared to lead-in fares for Leisure Select of £179. Standard Premier flexible fares will be refundable with a deduction of 15 per cent of the full value of the ticket, or of the outstanding ticket value if one of the legs has already been travelled.
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Report by Mark Caswell

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