Hertz boosts global presence with Dollar Thrifty purchase

27 Apr 2010

Consolidation in the car rental business continues with major player Hertz acquiring smaller rival Dollar Thrifty for US$1billion.

With the purchase, the firm’s current number of 8,200 locations worldwide grows to 9,800 locations globally.

Mark P Frissora, Hertz chairman and CEO said  that the move would allow them “to compete even more effectively and efficiently against other multi-brand car rental companies, offering customers a full range of rental options in the US”.

Hertz has managed to keep its business evenly split between business and holiday, and the purchase of the Dollar and Thrifty brands – whose customers are usually on the lookout for bargains – is expected to strengthen Hertz’s positioning in that segment.

This is not the first time that a smaller car rental company has been swallowed up by a bigger competitor. In 2002, Avis bought Budget and Enterprise bought Alamo and National.

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Margie T Logarta


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