British Airways amends loyalty scheme

31 Aug 2009

British Airways (BA) has made a major change to its Executive Club frequent traveller programme, now allowing passengers on discount Economy Class tickets to earn points and help them ascend the blue, silver and gold ranks of its loyalty scheme.

The tweak in the rules means Silver and Gold Executive Club members will find it simpler to maintain their status and their benefits, including access to 150 lounges worldwide, including BA’s Galleries lounge complex at Terminal 5.

Passengers in Euro Traveller (short-haul Economy) will receive five tier points and those in World Traveller (long-haul Economy) will receive 15 tier points with every booking.

BA Executive Club has four million members worldwide. Customers join the scheme as Blue card members, ascending to Silver at 600 points and to Gold at 1,500 points.

Recently, the airline has been introducing enhancements to the loyalty scheme to make it easier and simpler for its customers to earn points. There is the new provision that allows Blue card members to move up to Silver and Silver card members can maintain their status by taking 50 flights with the airline. Furthermore, Gold card holders have been given the ability to book any route, cabin or date for double the cost of the standard redemption rate, provided they book 30 days or more in advance.

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Gigi Onag

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