Joining the likes of Grand Hyatt, Jumeirah and Mandarin Oriental, The Address Hotels & Resorts is the new addition to the list of luxury hotel brands.
Emaar Hospitality, a subsidiary of Emaar Properties PJSC, a global property developer based in Dubai, launched the five-star premium hotel brand in 2008.
With the introduction of its first property, The Address, Downtown Burj Dubai in October, this new hotel brand is now awaiting the opening of The Address, Dubai Mall and The Address, Dubai Marina early next year, as well as The Address, Uptown Cairo in 2011.
Located 15 minutes from Dubai International Airport, The Address, Downtown Burj Dubai has 196 rooms and suites, meeting and conference facilities, a fitness centre and a spa with nine treatment rooms.
The hotel also features eight restaurants and bars including the Neos lounge on the 63rd floor. Touted to be the highest lounge in Dubai with a great city view, it is open from 1800 to 0200 daily and serves delicacies like foie gras terrine and Wagyu beef croquette.
Marc Dardenne, chief executive officer, Emaar Hospitality Group, said: “As the profile of today’s discerning travellers is changing, there are new definitive preferences and requirements which must be addressed by hotels. Our brand offers a new definition of global luxury life and is carefully positioned to meet the demands of leisure and business travellers.”
Following the opening of these hotels in the Middle East, The Address Hotels & Resorts plans to unveil more properties in North Africa, the Indian subcontinent, Asia, Europe and America in the next 10 years.