News

Miramar Hotel rebranded as The Mira

9 Sep 2008 by Ciprian Hirlea

Guests familiar with Hotel Miramar, in the Tsimshatsui area of Hongkong, and returning for a repeat stay will discover it has become The Mira.

On August 21, the 51-year-old landmark took on a new name and upscale image that its owners The Miramar Group hope will inspire future growth in related core businesses such as property development, food and beverage and travel. The Miramar Shopping Centre and Miramar Tower opposite The Mira also belong to the organisation.

Refurbishment, which begun in 2007, is still ongoing, but has produced a transformed lobby in striking black and silver tones, consisting of reception, Room One lounge, Coco café-patisserie and the Yamm buffet restaurant, specialising in Japanese and other Asian treats. Of the hotel’s 493 guestrooms, 120 have been renovated, including those The Mira Club rooms on the 12th and 15th floors.

This executive accommodation, selling from HK$2,000 to HK$2,700 per night, depending on the season, features the state-of-the art Sony 500GB VAIO personal computer/entertainment centre, wired and wireless internet access, wireless keyboard, 42-inch flat-screen TV, Nokia mobile phone that allows guests to be contacted even when they’re away from the hotel (only IDD calls are charged), “Egg Chair” by Arne Jacobsen and separate shower and bathtub among others. A club lounge ¬– exclusive only to Mira Club patrons – and a spa have still to open.

The pillarless ballroom on the 18th floor has also received a makeover. It can take up to 800 guests cocktail style.

The name “Mira” was taken from a giant red star in the constellation Cetus, a symbol of what is hoped to be eternally bright prospects for the group.

Go to www.themirahotel.com for more details.

Margie T Logarta

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