W announces London and Manchester properties

3 Sep 2008 by Mark Caswell

You wait years
for a W hotel in the UK, then two come along at once. Starwood’s trendy W
Hotels brand will make its debut in both London and Manchester in 2010.

London-Leicester Square, and The Residences at W London-Leicester Square will
fill the hole left by the recently demolished Swiss Centre (formerly the
headquarters of the Swiss international airline), and will feature 194 rooms
and 10 two-level luxury residences.

Due to open in
late 2010, the hotel will include a spa, fitness centre, “world-class
destination restaurant”, and W’s Living Room concept, where guests are invited
to “mix, mingle and relax in a stylish social atmosphere”.

The new W
properties will form part of a 10-storey mixed use development overlooking
Leicester Square, and come at a time when the square is to undergo a much
overdue revamp by landscape architecture consultancy firm Burns + Nice, the
concept plans for which were released earlier this year (click here for more

London-Leicester Square will join five other Starwood properties in central
London: The Sheraton Park Tower, The Sheraton Belgravia Hotel, The Park Lane
Hotel (also a Sheraton property), The Lanesborough, a St Regis Hotel, and Le
Meridien Piccadilly, located just up the road from the forthcoming W hotel.

Not content with
announcing the UK’s first W, Starwood has revealed plans for the W
Manchester, a 160-room hotel also due to open in 2010. Located in the city’s
warehouse district, the Ian Simpson-designed property will feature 650 sqm of
meeting space (including a 370-sqm ballroom), a spa, fitness centre, retail
store and restaurant.

The hotel will
form part of the Origin mixed-use development, an ultra-modern building located
on Princess Street, within walking distance of the city’s Piccadilly Station. Ian
Simpson Architects was also responsible for the design of the glass tower
housing the Hilton Manchester Deansgate (click here for a review of the

The next couple
of years will see a flurry of European W openings. The brand debuted in Europe
earlier this year with the W Istanbul (see online news April 3), and will see properties opening in
Barcelona and St Petersburg next year, followed by Athens, Milan and the two UK
hotels in 2010.

For more
information visit

Report by Mark

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