Emirates relaunches website

17 Dec 2007 by Mark Caswell

Emirates Airlines has unveiled a redesigned website, with new features including a more flexible booking engine and trailers for in-flight movies.

The carrier simultaneously activated sites for 76 countries in 10 different languages, with one of the biggest changes being to the online booking process.

Instead of being limited to one price and date for any given search, the site now presents passengers with availability for seven days either side of their requested travel date, making it easier to compare costs.

Other new features include a virtual tour of Emirates’ in-flight entertainment (IFE) offering – passengers can now watch trailers of selected films and, more importantly, find out what programmes will be available on their specific flight.

There is also a preview of the airline’s forthcoming A380 superjumbo, with an image gallery, fact sheet, and specifications of the new aircraft.

Ghaith Al Ghaith, Emirates’ executive vice-president of commercial operations worldwide, says: “Over the next five years, I anticipate that the number of new and existing customers booking flights through our website will increase dramatically.

“In recreating the site, we have handed much more control to our customers and allowed them to feel the Emirates experience from their homes, offices and hotels, long before they board one of our modern aircraft.”

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Report by Mark Caswell

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