Emirates launches revamped in-flight entertainment system

12 Jul 2007 by business traveller

Dubai-based airline Emirates has launched a revamped version of its ICE in-flight entertainment system, called ICE Digital Widescreen. The new system is currently available on flights between Dubai and Paris, and will be fitted on 24 of the carrier's new aircraft coming into service over the next 18 months.

ICE Digital Widescreen will be available in all classes, and includes a 23' wide-screen TV in first class (which Emirates claims is the largest of its kind), a 17' screen in business class, and a 10.6' TV in economy. The first class offering also includes a wireless handset controller with a 7' touch screen. Says Mike Simon, Emirates divisional senior vice president, corporate communications:

"The use of wifi equipped handsets is a first in commercial aviation and is more convenient for passengers especially if they are lying down on one of the lie-flat beds. The lack of cables reduces clutter, and in addition the wireless controllers can adjust seat position, lighting and massage functions."

The new ICE system, which has been under development for the last three years, also includes a USB port, allowing passengers to view photos onscreen during the flight, and a feature called 'My Playlist' which enables travellers to compile their own music compilations from a choice of 10,000 tracks. The moving map display has also been revamped to include points of interest during the journey, and the news headlines service has been extended.

Among the new Emirates aircraft to include the ICE Digital Widescreen technology is the Boeing 777-200LR which will be plying the Dubai-Sao Paolo route from this October – the first non-stop flight from the Middle East to South America.

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Report by Mark Caswell

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