[SimonS1]

SergeantMajor – 26/03/2014 11:25 GMT
More innovation from BA as their £5bn investment programme really gets into its stride.

Nice idea….do come back to us when it works.

[BigDog.]

Lugano – it is innovative wrt the main UK players if Easy and Ryan haven’t done it yet. Methinks minimising execution problems are their priority.

[esselle]

Could they be persuaded to put a Pacman or Angry Birds game on their website? That really would be innovative.

[BigDog.]

Esselle – if they installed Candy Crush they would secure Martyn’s life long allegiance.

[Senator]

As LuganoPirate mentioned, Miles & More has had this feature for a while. Unfortunately, it is not working for me.

Assuming this new feature is coming from the above-mentioned £5b investments, I would encourage BA to spend t its money to fix core features firstly before adding more functionality to its web site.

In the past six months, neither I nor about ten other people I know have been able to complete the upgrade for cash transaction in Manage My Booking (MMB) on simple ARN-LHR or LHR-ARN bookings. Each time it has required a call to Bremen to fix this, which is of course costly for BA since each of these are about £60 a pop in incremental revenue.

So my suggestion would be to enable seamless execution of current features before turning on new features.

[1nfrequent]

In terms of IT innovation, I’d have preferred it had they worked on their Avios redemption tool to make it easy to book open jaw tickets.

1F

[Tim2soza]

Fun, but I’d prefer to have BAEC / AAdvantage integration, especially on the mobile apps, and also the ability to redeem Avios!

[esselle]

Seems the Candy Crush IPO got off to a bad start.

[NameRemoved-18/12/14]

Apparently I have been to Myrtle Beach. Can’t remember a thing about that trip.

[pheighdough]

I seem to have made a few trips TO London… I always thought I started there. Seems like it gets confused on day trips.

Although it is a really rather cool geek tool, plus my better half like to see where she’s been. Which is nice.

[pdwtrip]

Got to say I love the feature – back to 1991 when I joined EC – a quick browse brought back lot’s of memories – some good – some not so good; for all those trips for both business and pleasure.
Be great to have such a feature to add the non BA flights.
I guess that sounds a bit sad – but the reality is most of the memories are really postive and it’s great to remember them.

[LuganoPirate]

I’ve had trips I can’t remember a thing about as well Alexpo! 😉

[TiredOldHack]

BigDog – this is hardly news….. People have been using cookies for tracking for well over a decade now.

How you *use* the tool is a different matter.

[TiredOldHack]

I had a play with it. It’s fun.

[NNoah16]

Cool tool indeed. Shows practical use of big data; here historical exec club data.
However, lufthansa miles and more have a similar tool that has been available for many years.
Good, innovative but a bit late to the game BA 🙂

[Author]

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