Aer Lingus – BABack to Forum
Sorry aisleseattraveller, it did drift and partially my fault. In fairness it was about whether Ryanair would end up as a feeder for BA/Air Lingus and whether O,Leary would stay if it did.22 Feb 2016
I fear this will end in tears for EI/Stobart Air (who operate the turboprop on this route.)
Ryanair have 4x flights per day on 737-800 and I notice that on a random day in May, their pricing is half that of EI.
Given that most travellers buy firmly on price, I expect Ryanair to use it’s low cost base to take a hit on margins for a while and respond aggressively to EI’s initiative.
Who will blink first?
As I predicted, it ended in tears for Aer Lingus, who have dropped the route.
One of the more predictable outcomes of 2016.29 Oct 2016
Wasn’t Aer Lingus out to attract transatlantic travellers for this route (rather than simply point-to-point passengers) ?
I ask, because this was the impression given by LPL which boasted of the available connections at DUB to N America.
But it would seem nearby MAN offers more choice.
Interestingly the cost of Ryanair’s “rescue fare” is less than the cost of our APD which is £13.29 Oct 2016
Regardless of EI’s intent, the 1200lb grizzly in the neighbourhood decided to swat them out of the way.
I’m not an airline specialist, but as an experienced strategist this reaction and ultimate outcome looked highly probable from the outset.
Your comment about MAN seems on the money.29 Oct 2016
FDOS – I agree. But it also appears EI didn’t attract as many transatlantic passengers ex-LPL as might have been expected.
Quite right – the catchment area for MAN is huge (including Liverpool) and it’s hard to see why most people would drive past it to get to John Lennon.29 Oct 2016