The Mystery of CIV scoringBack to Forum
AnonymousGuest8 Aug 2013
So I have become a little obsessed with tracking my CIV score… And I hope I am not alone in this obsession. Perhaps I need to seek help.
Anyhow, the reason for posting is to see if anyone can help me understand how it is calculated. All I have been able to work out is that it is a function of £ spent on BA metal. Hence someone who flies regularly in club world on a heavily discounted corporate ticket would have a lower CIV than the same person who bought their tickets on BA.com at full price.
Gold Card Holders have a minimum CIV of 39 (I think), with the following maximums:
100 = Premiere Card Holder
99 = GGL + Influence Corporate Travel buying / VIP
98 = Influence Corporate Travel buying
97 = GGL
My score has been stuck at 92 for some time now, despite 4 x longhaul trips (in J and F) and a bundle of European trips in the last month. I can only assume that there is some very complex maths that means that as the CIV score increases, it becomes increasingly hard to earn the next point.
Anyone got any better insight?8 Aug 2013
travelworld – 08/08/2013 12:53 GMT
Sorry-I may be committing a monumental faux pas but I have no idea what you are talking about…
Excellent – it isn’t just me then!8 Aug 2013
Sorry, perhaps I should have given some more context!
As well as using Exec Club status and tier points of a way of identifying valuable/important passengers (ie high revenue generating), BA also use a CIV score- I think it stands for Commercial Importance Value. The more you fly, the higher your score.
The CIV score helps BA distinguish between gold card holders when they need to do an operational upgrade. Does that help explain it?8 Aug 2013
@ OnslowSW7 – 08/08/2013 13:51 GMT
I think that the problem (and I speak only of myself… ) is that you are dealing with some fellow posters who fall into the distinctly CUiV category. That’s why some of us have been having a jolly old chin-wag around Flyanscare CHAV runs to the Balearics…
Hope I haven’t disillusioned you! § 🙂8 Aug 2013
You find a kind ipad-wielding CSD!
OnslowSW7 – are you sure about the minimum, I’m a GCH and my CIV was 27 (apparently the lowest seen by the CSD I was chatting to!).
C8 Aug 2013
CIV scoring = the means by which cabin crew can further differentiate and discriminate passenghers travelling in premium cabins.
If you ever wonder why your did not get your first choice meal if was almost certainly because those with higher CIV got asked their choices first.
Whilst I can well understand the need to have this information it should never have been given to crew on board who are simply not able to use it effectively. My view is that once on board service should be uniform for the cabin in which you have paid to travel.8 Aug 2013
@ SimonS1 – 08/08/2013 21:21 GMT
I am reminded of experience within Japanese companies in which the greater the status differential between two individuals and the greater the depth of bowing by the junior towards the senior.
Translate this to Gold card holders’ CIVs and perhaps a carefully calibrated bow, doffing of (Mixed Fleet) hat or tugging of forelock to reflect CIV status? Maybe, in the case of the most extreme status divide, all three at once plus a laying-on of hands? I get the vague impression that there are some BT posters who would fully endorse such an approach… §:-)8 Aug 2013
Indeed Anthony it could be highly entertaining.
Harassed stewardess at door to colleague “eh Jonny, shape up, here comes a 92”.
“Ladies and gentlemen we would like to welcome back all returning Executive Club members. We are deeply honoured and humbled to have a 92 on board today and would ask you to join us for three cheers and a round of applause for such an important traveller”.
In fact maybe a lapel badge could be issued to any 90 plus CIVs so all passengers seated in the vicinity can behave appropriately.9 Aug 2013
Its always nice to be welcomed on board, whether you are a gold card holder, or flying BA for the first time… Cheering and bowing would be nice but not strictly necessary.
But the reason I am interested in my CIV is it leads to a lot of free upgrades- I currently get upgraded from club to first more than 50% of the time recently. Thats a perk worth having9 Aug 2013
“But the reason I am interested in my CIV is it leads to a lot of free upgrades- I currently get upgraded from club to first more than 50% of the time recently. Thats a perk worth having”
Unless you get upgraded into the F cabin on G-BNLR 🙁
(Re-posted from a thread on Flyertalk)9 Aug 2013