Palladium Hotel Group is strengthening its global presence with its arrival in the Middle East. In an ambitious new project, which will be carried out in conjunction with Al Marjan and Almal Real Estate Development – an award-winning ultra-luxury developer based in the region – the Group will be bringing their first international opening with the launch of the Ushuaïa Unexpected Hotels & Residences.

The new property – which will be a hotel and residential facility – will be located on Al Marjan Island in the UAE’s emirate of Ras Al Khaimah, one of the region’s premier tourist and investment destinations. It will comprise a sophisticated beach club, restaurant, and infinity pool, all situated adjacent to the Wynn Resort Island and overlooking the picturesque Arabian Gulf. The project – which attracted more than US$100 million in investment – will consist of 442 hotel rooms and residential units. It is currently scheduled to open in 2026.

Jesús Sobrino, CEO of Palladium Hotel Group, said: “This is a triple milestone for the company, as we announce our arrival in the Middle East and the growth of an emblematic brand for Palladium Hotel Group, as well as the group’s first foray into the branded residences segment. We are proud to be able to carry out this project hand in hand with two partners with whom we are aligned on the concepts of service and entertainment, and therefore we thank Almal Development and Al Marjan for their trust.”

Dmytro Starovoitov, co-founder of Almal Development, said: “Our new development embodies Almal’s commitment to delivering unmatched luxury and sophistication in the realm of hospitality and entertainment. As a full-service investment and development company, we are excited to bring the brand Ushuaïa Unexpected Hotels & Residences to the UAE, unveiling a groundbreaking hospitality concept with unparalleled experiences.”

The Unexpected Hotels & Residences, which was previously known as Ushuaïa Unexpected Hotels since its launch in 2011, has been characterised as a pioneering luxury brand that seamlessly blends exceptional accommodation with the highest level of musical entertainment. With more than a decade of success behind them through Ushuaïa Ibiza Beach Hotel, the brand’s first establishment, The Unexpected Hotels & Residences marks a new chapter in the brand’s evolution. The new UAE-based project promises to “maintain the innovative and disruptive spirit that defines the brand, and will keep the essence of the parent brand in terms of visual identity, with recognisable elements such as its typography, characteristic colour and the iconic hummingbird.”

Arch. Abdulla Al Abdouli, chief executive officer, Marjan, said: “As the master developer of freehold properties in Ras Al Khaimah, we are thrilled to continue shaping the future of upscale living on Al Marjan Island with the launch of this prestigious project. We are always dedicated to providing rewarding opportunities for investors and unparalleled experiences for residents and guests, further enhancing the allure of the island as a premium lifestyle destination.”