The pandemic’s impact on the “You Only Live Once” sentiment has significantly influenced Indian travellers, who now seek immersive experiences and embrace destinations like locals. Thomas Cook (India) Limited and its Group Company, SOTC Travel, have observed a 100% year-on-year surge in demand for spiritual destinations, driven by a preference for cultural experiences and adventure. Recent events, such as the inauguration of the Ram Temple in Ayodhya and improvements in connectivity and infrastructure, have further accelerated interest, reflected in a tenfold increase in online searches. To cater to this growing yet largely un-organised segment, both companies have expanded their portfolio to offer a diverse range of ready-to-book and personalised spiritual tours across India and the subcontinent.
Traditionally popular among seniors, spiritual travel now attracts a broader demographic, including multigenerational families, honeymooners, and millennials. Recognising this shift, Thomas Cook and SOTC have curated the Pilgrimage Plus product range, combining spiritual retreats with local adventures such as mountain biking in Vaishno Devi, diving in Rameswaram, or river rafting in Rishikesh. Additionally, they offer unique cultural experiences like Chhau dance performances and wildlife encounters. Customised options include wellness programs such as yoga and ayurvedic treatments. With guided tours, special offers like “Travel Now Pay Later,” and zero-interest EMIs, the companies aim to provide hassle-free experiences, allowing travellers to focus on their spiritual journey.
