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Southwest Airlines unveils Boeing 737 cabin redesign

6 Feb 2024 by Hannah Brandler
Southwest 737 cabin design (provided by Tangerine)

US low-cost carrier Southwest Airlines has unveiled images of its redesigned Boeing 737 aircraft cabin interior, which will debut in early 2025.

The cabin has been created by London-based design studio, Tangerine, who were tasked with creating an interior that is “distinctive in the competitive US domestic and transcontinental markets”.

The cabin will feature RECARO economy seats, a colour scheme of deep blue and sky blue, and the Southwest heart symbol debossed on headrests, woven throughout the carpet and also appearing on the bulkhead. The seats will also feature a “sunray pattern”, designed to bring about a sense of calmness.

The new seats feature a multi-adjustable headrest cushion for enhanced head and neck support, as well as a personal electronic device holder so passengers can enjoy inflight entertainment on their devices.

Southwest 737 cabin design (provided by Tangerine)

Tony Roach, senior VP and chief customer officer at Southwest Airlines, commented:

“Our redesigned cabin interior significantly enhances our inflight customer experience and will complement the amazing service that our crews provide.”

Tangerine’s design process included meeting with the carrier’s various departments at its HQ in Dallas, as well as workshops and one-on-one interviews with existing and prospective Southwest customers.

Matt Round, Tangerine’s chief creative officer, commented:

“We needed to help Southwest stand out amongst other US carriers. Our proposal expressed the unmistakable energy of the airline and gave the cabin interior environment more heart.”

The airline is also introducing new uniforms for staff in inflight operations, ground operations, cargo and technical operations.

The outfits are being developed by Design Collective by Cintas and uniform brand consultant and fashion stylist, Bonnie Markel, though no further details or images have been provided.

Last October Southwest added a further 108 aircraft to its Boeing 737 Max 7 orderbook, with a current expected launch date this year.

southwest.com, boeing.com

Southwest 737 cabin design (provided by Tangerine)
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