IHG Hotels & Resorts has announced the elevated positioning of their upcoming hotel in Adelaide which is slated to open its doors in 2024.
Originally announced as a 130-room Holiday Inn & Suites, the Mawson Lakes property in Adelaide has undergone a transformation during the development phase and is now positioned in the upscale space, with higher than anticipated demand coming from corporate, leisure and conference and event customers, IHG said.
The decision has therefore been made to elevate and rebrand the hotel as Crowne Plaza Mawson Lakes.
Opening in the second half of 2024 and now featuring 155-rooms, three meeting spaces across 442 sqm, a fitness centre and a bar and restaurant, the hotel aims to become a sought-after destination for business and leisure travellers alike.
Co-developers Pelligra Group, currently the owners of Holiday Inn Werribee, Holiday Inn Dandenong, and Holiday Inn Melbourne Airport, are set to add three more IHG-branded hotels to their portfolio, including the soon-to-open Crowne Plaza Carlton in 2024, along with Crowne Plaza Mawson Lakes and Holiday Inn Richmond.
The Crowne Plaza brand has enjoyed a renaissance of sorts in Australia over the past few years, including the opening of new properties such as Crowne Plaza Adelaide, Crowne Plaza Hobart, Crowne Plaza Sydney Darling Harbour, and Crowne Plaza Burwood, as well as refurbishments of Crowne Plaza Sydney Coogee Beach, Crowne Plaza Hawkesbury Valley, and Crowne Plaza Melbourne.
Looking ahead, Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina will open in 2024, and Crowne Plaza Geelong in 2026.
