Eurostar has launched new accessories for its 2,100 uniformed staff, featuring the colours and designs of the group’s new brand identity.
The move follows the merger of Eurostar and Thalys last year, and the unveiling of a new identity, website, app and loyalty programme.
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Staff on trains and at stations will receive new ties and neckerchiefs, alongside updated lanyards and name badges.
The accessories comes in navy blue or plum, and are accented by ‘The Spark’ – “a key element of the fresh Eurostar identity and logo”.
They were designed in collaboration with around 80 ambassadors from teams across Eurostar stations in Brussels, Paris, Lille, Amsterdam, Rotterdam, and London, with representatives able to “share their preferences and concerns”.
Uniformed staff will sport the accessories until new joint uniforms are introduced, which is expected to be in 2025.
Eurostar also highlighted the sustainable credentials of the project – the neckerchiefs were crafted in France and the ties in Italy, while the group’s old scarves have been donated to a fashion school in London for use by students.
The merged group is targeting 30 million passengers per year by 2030, and currently serves 28 destinations in Germany, Belgium, France, the Netherlands and the UK. A new ski service from London to the Alps via Lille was launched in December.
