Dubai-based carrier flydubai has introduced PressReader to its inflight entertainment (IFE) system.

Passengers can avail complimentary access to a wide selection of PressReader’s digital magazines through the carrier’s IFE system on-board 70 per cent of the airline’s fleet.

Over the next few months, the carrier will roll out the service on additional aircraft in its fleet.

Passengers in both business and economy can now browse business, news, travel and lifestyle digital content directly from their seats through the IFE system.

The carrier’s partnership with PressReader means that passengers visiting the flydubai Business Lounge at Dubai International (DXB) can also avail complimentary access to PressReader’s content.

By connecting to the Business Class Lounge wifi network and downloading the PressReader app, they can search and download their preferred publications before their flight.

Daniel Kerrison, senior vice president of Inflight Operations at flydubai, said, “We are excited to expand our partnership with PressReader. Over the years, we have invested in new technologies as part of our commitment to improving customer experience and offering the right product at the right time. By introducing PressReader as a paperless alternative to print publications on-board, we provide our passengers with complimentary access to a wide range of popular international titles without contributing to extra fuel consumption.”

The carrier’s latest aircraft features the RAVE inflight entertainment system, provided by Safran Passenger Innovations (SPI).

The seatback system has a full HD, 11.6-inch screen, with a selection of movies, TV shows, music and games, available for passengers in economy if they choose to buy an entertainment package and complimentary for passengers in business. The carrier plans to introduce its inflight entertainment system on additional aircraft in its existing fleet.

“The expansion of our partnership with flydubai further strengthens our inflight presence,” said Carlos Martinez, director of Partnerships at PressReader. “By offering a wide range of engaging publications through the flydubai IFE system, we are providing passengers with quality reading content during their flight, even in an offline environment.”

All Emirates passengers now have free on-board wifi connectivity

Another Dubai-based carrier, Emirates with which flydubai shares an extensive partnership, updated its inflight connectivity system last year so that all Emirates passengers in every class of travel can now avail of some form of free connectivity once they sign up to Emirates Skywards. Emirates has already invested more than US$300 million into on-board connectivity.