Following the recent increased frequency of its Los Angeles-Taipei route to daily service, Taiwan’s Starlux Airlines this week announced the launch of its second North American destination, with flights between San Francisco and Taipei debuting on 16 December.

Seattle will become the third Starlux destination in the United States, likely from the beginning of next year, the airline confirmed.

Initially starting with three weekly flights, the SFO-TPE service is expected to ramp up to daily operations next March.

Reservations for the new San Francisco route are now open.

Flights will depart San Francisco for Taipei on Tuesday, Thursday, and Saturday at 2340. In the opposite direction, flights will depart Taipei for San Francisco every Tuesday, Thursday, and Saturday at 2330.

Starlux will operate its Airbus A350-900 aircraft to SFO. These are configured in a premium four-class layout, with four seats in first class, 26 in business, 36 in premium economy, and 240 in economy.

To celebrate the SFO launch, Starlux has partnered with Sony, and from 16-31 December, all first-class passengers traveling from Taipei to San Francisco will receive a pair of Sony WH-1000XM5 wireless noise-canceling headphones as a gift.

“With our daily Los Angeles-Taipei service and new San Francisco destination, STARLUX is thrilled to offer our U.S.-based passengers increased convenience traveling from North America to Asia,” said Glenn Chai, CEO of Starlux.

“With San Francisco’s proximity to Silicon Valley and status as a significant political, economic, and tourism hub, the City by the Bay has established itself as a top travel destination. And with one-third of its population of Asian descent, our new route will cater to these travelers’ needs too, whether they are visiting family, vacationing, or traveling for work. STARLUX strives to continue expanding and is also planning a new Seattle route next year.”