UAE national carrier Etihad Airways has appointed Bollywood superstar Katrina Kaif as its newest brand ambassador.
The partnership between Etihad and Kaif is being played through a series of videos that have begun to be showcased across Etihad and Katrina’s social channels.
The first video from the collaboration features Kaif on-board Etihad’s new A350 aircraft. The film also highlights the airline’s exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service.
Amina Taher, vice president of Brand, Marketing and Sponsorship at Etihad Airways, said, “With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.” Etihad currently serves eight Indian cities.
This is not the first time that Kaif has partnered with the airline. Back in 2010 she was featured as a discerning traveler showcasing Etihad’s travel experience.
Regarding the new collaboration, Kaif added, “I am thrilled to be back with Etihad Airways. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences.”
Another UAE-based airline, Emirates, also recently revealed a new brand ambassador. Earlier this summer, Emirates unveiled its collaboration featuring Penelope Cruz.
In February this year, Qatar Airways too launched its new brand campaign in collaboration with Indian actor Deepika Padukone.
(Image: Supplied by Etihad)
